Dictionary of Internet Marketing Terms

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The Dictionary of Internet Marketing Terms is an indispensable guide for anyone who wants to immerse themselves in the world of digital marketing, understand its complex terms and concepts. Compiled by a team of authors, this dictionary will be a useful tool for both beginners and experienced professionals seeking to update their knowledge in the ever-changing field of Internet marketing. With the rapid development of technology and the emergence of new platforms, understanding specific terminology is becoming key to successful work in this area. The book covers a wide range of concepts: from the basics of SEO and content marketing to more complex topics such as data analytics and marketing automation. Each definition is accompanied by examples, which makes the material more accessible and understandable. You will be able to easily navigate in terms such as “conversion”, “traffic”, “paid advertising” and many others, which will help you not only in professional activities, but also in communicating with colleagues. This book will be especially interesting for students studying marketing, entrepreneurs who want to promote their businesses on the Internet, as well as freelancers working in the field of digital services. If you want to master Internet marketing, but do not know where to start, or if you already work in this area, but want to systematize your knowledge, the “Dictionary of Internet Marketing Terms” will become your reliable assistant The topics raised in the book are relevant and important for modern business. In the context of global competition and constant changes in consumer preferences, knowledge of Internet marketing becomes not just desirable, but necessary. The book helps not only to understand how different tools and methods work, but also teaches how to effectively apply them to achieve business goals. It emphasizes the importance of an analytical approach in marketing, which is especially relevant in the era of big data, when every decision should be based on factual information. The style of the authors is clear and accessible. They use simple and understandable wording, which makes the material easy to perceive. This is especially important for readers who may be far from marketing, but want to quickly master the necessary knowledge. The book is not overloaded with complex terms and overly technical details, which makes it ideal for a wide audience. In addition, the team of authors includes practitioners and experts in the field of Internet marketing, which adds value to the book. Their experience and knowledge allow us to create not just a theoretical guide, but a practical guide that can be used in everyday work. If you are looking for books on Internet marketing that will help you understand complex terminology and learn how to apply knowledge in practice, the “Dictionary of Internet Marketing Terms” will be an excellent choice. This book will not only expand your horizons, but also help you move confidently in the world of digital marketing. Do not miss the opportunity to become an expert in this dynamic and exciting field!
LF/886765966/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian