Marketing and Sociological Research: Situational Analysis (Bachelor Direction 42.) 03)" edited by Olga Viktorovna Shinyaeva is a unique and deep work that will become an indispensable assistant for students, researchers and practitioners in the field of marketing and sociology. This voluminous work, written by a team of authors, covers a wide range of topics related to the analysis of situations in modern conditions, which makes it relevant for study and application in real practice. The book focuses on the key aspects of marketing and sociological research that are necessary for a successful understanding and analysis of market trends. The authors emphasize the importance of situational analysis as a tool to identify the needs and preferences of the target audience, as well as to adapt strategies for promoting goods and services in accordance with changes in the market. The reader will be able to learn how to properly collect and interpret data, as well as how to use the results to make informed management decisions. This book will be especially interesting for undergraduate students studying in the areas of "Marketing" and "Sociology", as well as for anyone who seeks to deepen their knowledge in the field of marketing research. It is suitable for both beginners and those who already have experience in this field and want to update their knowledge of modern methods of analysis. In addition, the book can be useful to teachers who are looking for quality teaching materials for their courses. The topics raised in the book cover not only theoretical aspects, but also practical examples, which makes the material more accessible and understandable. The authors emphasize the importance of integrating marketing and sociological approaches, which allows you to get a better understanding of the market and consumers. Readers will be able to familiarize themselves with various methods of data collection, such as surveys, interviews and focus groups, as well as learn how to analyze the results with the help of modern analytical tools. The style in which the book is written is distinguished by clarity and logical presentation, which makes it easy to digest the material. The authors use many examples from practice, which makes reading fascinating and informative. In addition, the book includes current research and data, which allows readers to be aware of the latest trends in marketing and sociology. If you are looking for literature that will help you understand the complex aspects of marketing and sociological research, then “Marketing and sociological research: situational analysis” will be an excellent choice for you. It will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. Do not miss the opportunity to immerse yourself in the world of marketing and sociology with this fascinating and informative book, which will become your reliable companion in the study and practice. Read, analyze and apply the knowledge gained in practice to achieve success in your career!