The book “Advertising . Training Workshop" edited by M. A. Sirotina is a unique educational tool that will become an indispensable assistant for students, graduate students and anyone interested in advertising and marketing. Published in 2013 and published by the Moscow State University of Food Production, this work is not just a set of theoretical knowledge, but a practical guide that will help readers master all the intricacies of the advertising industry. In the advertisement . The authors have gathered a wealth of experience and knowledge that will help readers understand how to properly develop advertising campaigns, analyze the target audience and use modern tools to promote products and services. The book covers a wide range of topics - from the basics of advertising to more complex aspects, such as creativity in advertising, the use of digital technologies and the analysis of the effectiveness of advertising strategies. Each section contains practical tasks and examples, which makes the material accessible and understandable for perception. This book will be especially useful for students of the faculties of economics, marketing and advertising, as well as practitioners seeking to improve their skills. If you want to understand the intricacies of creating advertising materials or learn how to develop effective promotion strategies, then “Advertising . Training Workshop" is what you need. It is suitable for both beginners and those who already have experience in this field, but want to update their knowledge or master new approaches. The topics raised in the book are relevant to the modern world, where advertising plays a key role in business. The authors consider not only traditional methods, but also modern trends, such as the use of social networks, content marketing and the impact of digital technologies on advertising strategies. This makes the manual especially valuable in a rapidly changing market where it is important to be one step ahead of competitors. The style in which the book is written is distinguished by clarity and accessibility .. The authors strive to convey complex concepts in simple language, which makes the material easy to understand. In addition, practical tasks and cases will help readers to apply the knowledge gained in practice, which significantly increases the value of the manual. M. A. Sirotin, as one of the leading authors, is known for his work in the field of advertising and marketing. His research and publications are respected among specialists, and this book is no exception. If you are interested in his other works, pay attention to works devoted to modern trends in advertising and marketing, which can also be useful for your professional growth. Thus, “Advertising . Training Workshop" is not just a textbook, but a full-fledged tool for training and practice in the field of advertising. It will help you not only master the theory, but also learn how to put it into practice, which is a key aspect of a successful career in this dynamic and exciting field. If you want to become an expert in advertising, this guide will become your reliable companion on the way to success.