Media planning and media planning: educational manual
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The manual provides a holistic view of media distributions and media planning, revealing issues such as: structure, content and organization of media events, basic PR documents in relations with the media, organization of media events, media research procedures, main indicators of media planning, development of media strategy and media tactics . For students of the training area 42. 03. 01 "Advertising and Public Relations" .
LF/631094281/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- Release date
- 2020
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The manual provides a holistic view of media distributions and media planning, revealing issues such as: structure, content and organization of media events, ba...