Kulikov Yu. A. Strategic management Tutorial Yu. A. Kulikov2012. 139 ail

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Strategic Management . Textbook" under the authorship of Y. A. Kulikova and the team of authors is not just a textbook, but a real find for everyone who seeks a deeper understanding of the world of business and management. Published in 2012, it has become an indispensable resource for students, graduate students and practicing managers who want to master key concepts of strategic management and put them into practice. In this manual, the authors consider in detail the main aspects of strategic management, starting from the definition of strategies and ending with their implementation in the modern market. The book covers a wide range of topics, from the analysis of the external and internal environment of the organization to the development and evaluation of strategies, including such important elements as competitive advantages and innovation. Readers will be able to learn about different approaches to strategic planning, as well as methods for assessing the effectiveness of implemented strategies. Who can like this tutorial? First of all, it will be useful for students of economic and managerial specialties, as well as for everyone who is interested in business and wants to develop their skills in the field of strategic planning . In addition, the book will be of interest to practicing managers and entrepreneurs seeking to improve their knowledge of strategic management and apply them to achieve success in their activities. In it will find a lot of useful and those who are just starting out in business, and those who already have experience, but want to update their knowledge. One of the strengths of the book is its practical focus. The authors are not limited to theoretical calculations, but offer readers a lot of examples from real practice, which allows them to better digest the material and see how theoretical concepts work in reality. This makes the manual not only useful, but also fascinating to read, because each section is accompanied by relevant cases and tasks that will help consolidate the knowledge gained. Kulikov and his team raise important topics such as adapting strategies to rapidly changing market conditions, managing risk and innovation, and the role of leadership in the strategic management process. These issues are especially relevant in the context of globalization and digitalization, when companies face new challenges and opportunities. The book offers readers not only theoretical knowledge, but also practical tools that will help them successfully cope with these challenges. The author's style is distinguished by clarity and accessibility of presentation, which allows even complex concepts to be presented in an understandable and logical form. Kulikov is already known for his work in the field of management and economics, and this manual is another confirmation of his professionalism and deep understanding of the subject. If you are looking for books on strategic management, similar to "Strategic Management. Tutorial", pay attention to the works of authors such as Michael Porter and Henry Mintzberg, who also offer deep and practical views on management and strategy. In conclusion, “Strategic management . Training Manual" Y. A. Kulikova is not just a textbook, but a full-fledged guide to the world of strategic management. It will become a reliable assistant for all who strive for success in business and want to learn how to effectively manage the strategies of their organization. Do not miss the opportunity to enrich your knowledge and skills with this unique guide!
LF/551042681/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- ISBN
- 9785723710092