The book "Methodological basis for assessing the effectiveness of entrepreneurship in leasing activities taking into account customer orientation" is a unique study that combines theoretical and practical aspects of leasing and entrepreneurship. It contains the works of a team of authors who are deeply immersed in the analysis of current trends in the field of leasing services and their impact on business. This publication will become an indispensable assistant for students, graduate students, teachers, as well as practitioners in the field of economics, finance and business . The book focuses on assessing the effectiveness of entrepreneurship in the context of leasing activities. The authors offer the reader methodological approaches that allow not only to assess the current effectiveness, but also to identify potential areas for improvement. Particular attention is paid to customer focus a concept that has become key in business in recent years. In the face of increasing competition and changing consumer preferences, the company’s ability to adapt to customer demands is becoming a decisive factor for success. The book will be of interest to a wide range of readers: from students studying economics and management to experienced entrepreneurs seeking to optimize their business processes. If you are looking for information on how to improve the competitiveness of your company, or want to understand how leasing can become a tool for achieving business goals, this publication will be a real find for you. The topics raised in the book cover a wide range of issues, from the basics of leasing and its role in the economy to methods for assessing efficiency and implementing customer-oriented strategies. The authors analyze how modern technologies and changes in the market affect leasing activities, and offer practical recommendations for the introduction of new approaches in business. This makes the book relevant and useful for those who want to be one step ahead in the rapidly changing business world. The style of the authors is distinguished by scientific rigor, supported by practical examples and cases, which makes the material accessible and understandable. The book also features graphs, tables, and diagrams that help visualize information and better understand complex concepts. This edition is not only informative, but also aesthetically pleasing, making it ideal for reading in both classrooms and offices. If you are interested in business performance assessment, leasing, and customer focus, you may also want to look at other work in the field, such as “Leasing: Theory and Practice” or “Client Oriented Business: How to Gain Customer Trust.” These books will help you expand your knowledge and deepen your understanding of the key aspects of modern entrepreneurship. In conclusion, “Methodological basis for assessing the effectiveness of entrepreneurship in leasing activities taking into account customer orientation” is not just a book, but a whole practical tool that will help you understand the complex issues of leasing and entrepreneurship . It will become a reliable guide for anyone who wants to succeed in business and learn how to effectively manage their resources. Do not miss the opportunity to enrich your knowledge and improve your skills with this unique publication!