The book is devoted to the most actively developing field of marketing relationship marketing. The role of the concept of interaction marketing focused on long-term relationships with customers and on achieving mutually beneficial goals of market participants in the exchange of values is substantiated. Evolution and ways of development of interaction marketing in Russia ; formation, properties and economic measurement of the effectiveness of marketing systems, as well as the assessment of the effectiveness of relationship management in the value chain ; Economic aspects of the relationship ; Relationship Portfolio Management ; development of information marketing management within the concept of relationship marketing ; improving the theory and practice of marketing communications based on inter-subject communications and competence ; Marketing Management Toolkit. For professionals in the field of organization, economics and marketing management, as well as researchers and teachers, graduate students and senior students engaged in the study and development of modern marketing .