Sales management and marketing

Sales management and marketing

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LF/79905616/R
Russian
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The book "Sales Management and Marketing", created by the team of authors, is a unique resource for everyone who seeks to understand the intricacies and nuances of successful business in the modern market. This publication will become a reference book for sales managers, marketers, entrepreneurs and students studying economics and management. The book is based on an in-depth analysis of strategies and methods that help companies not only achieve high sales results, but also build effective relationships with customers. The authors share practical recommendations based on real cases, which makes the material accessible and understandable even for beginners. Readers will be able to learn about the best practices of managing a sales team, how to properly build marketing and what tools to use to increase sales efficiency. The book covers a variety of topics, including market analysis, customer segmentation, development of trading proposals and pricing strategies. It also touches on important aspects, such as the use of digital technologies in sales and marketing, which is especially relevant in an era of rapid development of online commerce. Readers will be able to familiarize themselves with methods for assessing the effectiveness of sales and marketing campaigns, which will help them make informed decisions and adjust their strategies in real time. This book will be interesting not only for professional marketers and sales managers, but also for small and medium-sized businesses who want to improve their management and sales skills. Students and graduate students studying marketing and management will find in it valuable materials for their research and projects. The book is also suitable for those who want to develop their skills in the field of business and strive for self-education. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. They use many illustrations, graphs and tables, which makes reading not only informative, but also visually attractive. In addition, the book provides examples from the practice of successful companies, which allows readers to see how theoretical knowledge is applied in practice. “Sales management and marketing” is not just a textbook, but a real encyclopedia of knowledge for those who want to be one step ahead in the business world. It helps to develop strategic thinking and learn to adapt to rapidly changing market conditions. If you are looking for a book that will help you not only understand the basics of sales management, but also learn how to apply them in practice, then this publication will become your reliable assistant. In conclusion, it is worth noting that the team of authors who created this book consists of experienced practitioners and theorists, which gives the material special value. Their combined experience and knowledge make it possible to create a holistic view of the world of sales and marketing, which makes this book an indispensable source of information for anyone who wants to succeed in their professional activities. If you want to develop your skills and knowledge in sales management and trade marketing, do not miss the opportunity to get acquainted with this wonderful book.
LF/79905616/R

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Sales management and marketing

The book "Sales Management and Marketing", created by the team of authors, is a unique resource for everyone who seeks to understand the intricacies and nuances...

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