The book “Fundamentals of Consumer Products Aesthetics”, created by the team of authors, is an exciting and in-depth study that immerses the reader in the world of design and aesthetics that shape the appearance of modern goods. This work will be of interest not only to professionals in the field of design, marketing and business, but also to anyone who wants to better understand how the visual and functional aspects of products affect consumer behavior. The book focuses on the question: how does aesthetics affect the perception of consumer goods? The authors analyze how visual elements, textures, shapes and colors form not only the first impression of the product, but also its value in the eyes of the consumer. They explore how design can evoke emotions, create associations, and even shape whole cultural trends. The reader will be able to learn about how brands use aesthetics to create a unique image and attract a target audience. The book will be especially useful for those who are interested in modern trends in design and marketing. Students and design professionals, marketers, as well as entrepreneurs looking to improve their products, will find here a lot of useful ideas and practical recommendations. It is also suitable for those who just want to expand their horizons and understand how aesthetics affects everyday life. The topics raised in the book cover a wide range of issues, from the history of design and its evolution to modern approaches to the creation of aesthetically attractive products. The authors discuss the impact of culture and society on the perception of design, and also consider how technology is changing approaches to the creation and production of goods. They emphasize the importance of the interaction between functionality and aesthetics, showing that a successful product should not only be beautiful, but also easy to use. The style of the authors is clear and accessible, which allows the reader to easily assimilate complex concepts and ideas. They use a lot of real-life examples to illustrate their thoughts and make the material more visual. This makes the book not only informative, but also fascinating to read. If you are looking for books on design, aesthetics or marketing, “Basics of Consumer Product Aesthetics” will be a great addition to your library. It can be compared to works such as Victor Papanek's Design for the Real World or Klaus Topfer's Aesthetics and Economics, which also explore the relationship between design and consumer behavior. Basics of Consumer Aesthetics is not just a textbook, but a real find for anyone who wants to understand how aesthetics shapes our world and affects our behavior as consumers. It will make you look at familiar things from a new angle and appreciate how important aesthetics are in our daily lives. This work will become a valuable source of inspiration and knowledge for everyone who seeks to create not only functional, but also beautiful products that can attract attention and arouse interest among consumers.