Steklova, O. E. Formation of an innovative component of the organizational culture of an entrepreneurial organization

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The book "Formation of an innovative component of the organizational culture of an entrepreneurial organization" edited by O. E. Glass is an in-depth and relevant study on an important topic that is becoming increasingly relevant in today's business environment. In a rapidly changing market, innovation plays a key role in the success and sustainable development of organizations. This work is not just a theoretical study, but a practical guide for entrepreneurs, managers and anyone interested in organizational culture and innovation development. The book discusses the main aspects of the formation of an innovative component in the organizational culture . The authors emphasize that the company culture is not just a set of rules and norms, but a living organism that affects all processes within the organization. An innovative culture, in turn, becomes the catalyst that allows companies to adapt to changing conditions, attract talented employees and retain them, as well as find new ways to develop and grow. Who can be interested in this book? First of all, it will be useful to managers and middle and senior managers who are striving to introduce innovations into their organization. It will also be of interest to undergraduate and graduate students studying management, economics, and entrepreneurship, as well as anyone who wants to gain a deeper understanding of how cultural aspects impact business. The book is written in accessible language, which makes it understandable even for those who are just starting out in the business world. The topics raised in the book cover a wide range of issues: from the theoretical foundations of organizational culture to practical recommendations for the introduction of innovative approaches. The authors discuss how to create an environment conducive to innovation, how to motivate employees to creative solutions and how to overcome resistance to change. These issues are especially relevant in the context of globalization and digitalization, when companies are faced with the need to constantly update their strategies. The style of the authors is distinguished by an analytical approach and practical orientation. They use many examples from real practice, which allows readers to better understand how theoretical concepts are applied in life. About. E. Steklova and her colleagues present the results of their research, supported by statistical data and cases of successful companies, which makes the material not only interesting, but also useful. The book "Formation of an innovative component of the organizational culture of an entrepreneurial organization" deserves attention not only because of its content, but also because of the relevance of the topics it raises. In a constantly changing market, the ability to innovate becomes not just an advantage, but a necessity for the survival and prosperity of business. This work will become a reliable assistant for all who seek to create an effective and innovative organization capable of adapting to the challenges of the time. If you are looking for inspiration and practical advice on creating an innovative culture in your company, this book will become a real storehouse of knowledge for you. It will help you not only understand how organizational culture is formed, but also teach you how to make it an engine of change and growth. Do not miss the opportunity to immerse yourself in the world of innovation and open new horizons for your business!
LF/39430442/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- ISBN
- 9785979511023