Special disciplines of master's preparation of the program "Marketing management in the service sector"

Special disciplines of master's preparation of the program "Marketing management in the service sector"

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LF/683736938/R
Russian
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The book "Special disciplines of master's preparation of the program "Marketing Management in the Service Sector" is a unique work created by a team of authors, which is a real find for students, teachers and professionals in the field of marketing and management. This work is not just a tutorial, but a whole guide to the world of modern marketing, which covers key aspects of management in the service sector. In today's world, where services are becoming the main engine of the economy, understanding the specifics of their marketing is becoming vital. The book offers the reader an in-depth analysis of the various disciplines necessary for successful master's training in marketing management. It covers topics such as strategic planning, market research, development and implementation of marketing strategies, and customer experience management. Each section is written taking into account current trends and practical examples, which makes the material not only theoretically sound, but also practically applicable. This book will be interesting not only for master’s students, but also for those who already work in the field of marketing and want to deepen their knowledge. It will be suitable for both novice specialists and experienced professionals seeking career growth. If you are interested in how to effectively manage services, how to attract and retain customers, as well as how to adapt to the rapidly changing market conditions, then this publication will become a real assistant for you. One of the key topics raised in the book is the importance of customer experience in service marketing. The authors emphasize that in conditions of high competition, it is the quality of service and emotional attachment of customers that become decisive factors for business success. The reader will learn about the methods of assessing the customer experience, as well as how its improvement can lead to an increase in loyalty and, as a result, an increase in profits. The style of the authors is characterized by accessibility and clarity of presentation. They use many examples from real practice, which allows the reader to easily assimilate complex concepts and apply them in their work. The book is filled with graphs, tables and diagrams that visually emphasize key points and make the study of the material more fascinating. The team of authors includes experienced practitioners and scientists, which gives the book special value. Each of them brings his knowledge and experience to the text, which makes it multifaceted and rich. This edition will be a great addition to the library of anyone who wants to be one step ahead in the world of marketing. If you are looking for books on marketing, management, service management or want to develop your skills in these areas, then the "Special disciplines of the Master's program in Marketing Management in the Service Sector" is exactly what you need. It will not only expand your horizons, but also help you become more competitive in the labor market. Do not miss the opportunity to immerse yourself in the world of marketing, which changes every day, and learn to use these changes in your favor.
LF/683736938/R

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Special disciplines of master's preparation of the program "Marketing management in the service sector"

The book "Special disciplines of master's preparation of the program "Marketing Management in the Service Sector" is a unique work created by a team of authors,...

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