“Pricing” is a book created by a team of authors that immerses the reader in the fascinating and multifaceted world of price formation for goods and services. This work will become a real guide for anyone interested in economics, business and marketing, as well as for those who seek to understand how price policy affects the market and consumer behavior. The book examines key aspects of pricing, ranging from theoretical foundations to practical recommendations. The authors share their knowledge on how to properly set the price of a product, taking into account various factors: from production costs to analysis of competition and consumer demand. The reader will learn about different pricing methods, such as strategic, psychological and dynamic, and will be able to choose the right one for their business. The book will be especially interesting for entrepreneurs, marketers, students of economic specialties and anyone who wants to better understand the mechanisms that drive prices. It is suitable for both novice specialists and experienced professionals who want to update their knowledge and adapt to modern market conditions. If you are looking for information on how to properly evaluate your product or service, how to create a price offer that will attract customers, or how to use a pricing strategy to increase profits, then “Pricing” will be an indispensable source for you. The topics raised in the book cover a wide range of issues, such as the impact of economic factors on pricing, the role of the brand in price perception, and the ethical aspects of pricing. The authors discuss how changes in the economic environment, such as inflation or crises, can affect price strategy, and offer practical advice on adapting to these changes. The book also touches on issues related to the prices of digital products and services, which makes it especially relevant in the era of digitalization. The style of the authors is characterized by accessibility and clarity, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material more clear and understandable. The book is written in such a way that it can be read both from cover to cover, and in individual chapters, depending on the interests of the reader. “Pricing” is not just a textbook, but a whole encyclopedia of knowledge that will be useful not only to professionals, but also to those who want to understand how the market works. If you are interested in books such as "100% Marketing" by Philip Kotler or "Blue Ocean Strategy" Chan Kim and Renee Mauborn, then you will definitely appreciate this work. Do not miss the opportunity to immerse yourself in the world of pricing and discover new horizons in business and economics The book "Pricing" will become your reliable assistant in understanding the complex mechanisms of the market and will help you make more informed decisions in your professional activities.