Marketing

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The book "Marketing", written by a team of authors, is a fascinating and in-depth study of one of the most dynamic and relevant areas of modern business. This publication not only highlights the theoretical aspects of marketing, but also offers practical tips that will help readers effectively apply the knowledge gained in real life. If you want to understand how to properly promote products and services, how to create an attractive brand and win the trust of consumers, then this book will become an indispensable assistant for you. The book "Marketing" covers a wide range of topics, ranging from the basics of marketing strategies to modern digital promotion tools. The authors share their experience and knowledge, which makes the material accessible and understandable to a wide audience. Readers will learn about the importance of understanding consumer behavior, how to conduct market research and analysis, and how to use social media and other online platforms to achieve their goals. This book will be of particular interest to students and professionals in the field of business, marketing and advertising, as well as anyone who seeks to develop their skills in this area. It is suitable for both novice entrepreneurs and experienced professionals who want to update their knowledge and adapt to the rapidly changing market conditions. If you want to learn how to create a successful marketing strategy that will work for your business, then “Marketing” will be a real guide for you. Topics raised in the book range from traditional promotion methods to the latest trends such as content marketing, SEO, and SMM. The authors emphasize the importance of creating value for the client and building long-term relationships with consumers. They emphasize that in today's world, where information is available at every turn, companies should not only be competitive, but also able to stand out from many other offers. The style of presentation in the book is clear and logical, which allows the reader to easily absorb information. The authors use many examples from real practice, which makes the material more clear and understandable. The book is full of graphs, tables and illustrations that help to better understand complex concepts and ideas. In addition, the team of authors includes experts in various fields of marketing, which gives the book versatility and diversity. Each of the authors brings his own unique view on the subject, which makes reading not only informative, but also fascinating. If you are interested in books such as Al Rees and Jack Trout’s Marketing Wars or Joe Pulizzi’s Content Marketing, then you will definitely appreciate this edition as well. The book "Marketing" is not just a textbook, but a real encyclopedia, which contains best practices and advice from leading specialists. It inspires new ideas and approaches, encouraging the reader to act and introduce the knowledge gained into their practice. If you want to become a master of marketing and learn how to attract and retain customers, this book will become your reliable ally on the way to success. Do not miss the opportunity to discover the world of marketing from a new side and take a step towards achieving your business goals!
LF/311110436/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian