Strategic Marketing

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The book “Strategic Marketing”, created by a team of authors, is a powerful tool for anyone who seeks to better understand the world of marketing and its strategic aspects. This publication will be of particular interest to business professionals, students, as well as those who are just beginning their journey in marketing and want to master the key concepts and methods necessary for successful work in this dynamic field. In "Strategic Marketing", the authors explore many aspects related to the development and implementation of effective marketing strategies. The book covers a wide range of topics: from market analysis and consumer behavior to creating a unique offer and building a brand. Each section is filled with relevant examples, practical recommendations and tools that will help the reader not only understand the theory, but also apply it in practice. One of the key themes of the book is the importance of understanding the target audience. The authors emphasize that successful marketing begins with an in-depth analysis of customer needs and preferences. They offer different methods of market segmentation and explain how to choose the right target audience for your product or service. This knowledge is especially relevant for entrepreneurs and marketers seeking to increase the effectiveness of their campaigns and increase the level of customer engagement. The book also touches on digital marketing, which in recent years has become an integral part of any strategy. Authors discuss how to use social media, content marketing and SEO to achieve business goals These topics will be of interest to both experienced professionals and beginners who want to master modern promotion tools. The style of writing the book is clear and accessible, which makes it understandable even for those who do not have deep knowledge in the field of marketing. Each section is logically structured, which makes it easy to find the necessary information and apply it in practice. The authors use many examples from real business, which makes the material more lively and exciting. The book "Strategic Marketing" will be useful not only to marketers, but also to managers, entrepreneurs, as well as everyone who is interested in business and wants to develop their skills in the field of marketing. It is suitable for students studying marketing and management, as well as for professionals who want to update their knowledge and adapt to the rapidly changing market conditions. The topics raised in the book concern not only the technical aspects of marketing, but also ethical issues related to the promotion of goods and services. The authors emphasize the importance of social responsibility in business and the need to consider the interests of consumers when developing strategies. This makes the book relevant in light of current trends, as consumers increasingly pay attention to the values and mission of companies. If you are looking for inspiration and practical advice on strategic marketing, this publication will be a real find for you. The book will not only enrich your knowledge, but also help you become a more confident specialist in the field of marketing. Do not miss the opportunity to learn about the best practices and strategies that will help you achieve success in your business. Thus, “Strategic Marketing” is not just a textbook, but a whole guide to the world of marketing, which will help you understand its difficulties and find your way to success.
LF/832806405/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian