Management and marketing

Management and marketing

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LF/130668706/R
Russian
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The book “Management and Marketing”, created by the team of authors, is an exciting and deep immersion in the world of management and promotion of goods and services. This edition will be an indispensable assistant for both novice professionals and experienced professionals seeking to expand their knowledge and skills in the field of business. In this book, readers will find many relevant topics related to the basics of management and marketing, as well as their interrelation. The authors consider key concepts such as strategic planning, human resource management, market and consumer behavior analysis, as well as modern approaches to promotion and advertising. Each section is written taking into account the latest trends and changes in the business environment, which makes the material relevant and useful for practical application. The book will be of interest to a wide range of readers: from undergraduate and graduate students studying economics and management, to entrepreneurs and managers who want to improve their skills. It is also suitable for those who are just starting their way in business and are looking for reliable sources of information to form their knowledge. If you are interested in topics such as strategic management, marketing research or project management, then “Management and marketing” will be a real find for you. One of the main topics raised in the book is the importance of integrating management and marketing in modern business. The authors emphasize that successful companies cannot ignore any of these areas, and offer readers the tools to create effective strategies that take into account both internal and external factors. This makes the book not only a theoretical manual, but also a practical guide that can be applied in real-world conditions. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to perceive even the most complex concepts. They use many examples from real practice, which helps readers better understand how to apply the knowledge gained in their work. In addition, the book contains case studies that illustrate successful strategies and approaches used by well-known companies. If you are looking for literature that will help you better understand how to run a business and effectively promote your products or services, then “Management and Marketing” will become your reliable companion. This edition will not only enrich your knowledge, but also inspire new ideas and solutions. The book can also attract the attention of those interested in entrepreneurship, start-ups and innovation. It provides readers with the opportunity to look at business from different angles, which is especially important in a rapidly changing market. Understanding the basics of management and marketing will help you not only survive, but also succeed in a competitive environment. In conclusion, “Management and Marketing” is not just a book, but a whole world of knowledge that awaits its reader. It will be an excellent addition to the library of anyone who aspires to success in business and wants to be aware of current trends. Do not miss the opportunity to discover new horizons and develop your skills with this unique edition!
LF/130668706/R

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Management and marketing

The book “Management and Marketing”, created by the team of authors, is an exciting and deep immersion in the world of management and promotion of goods and ser...

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