The Economic Behavior of Consumers . Training manual for the organization of training for the direction of training: 38. 04. 0" is a unique publication created by a team of authors, which will become an indispensable assistant for students, teachers and anyone interested in economics and consumer behavior. This guide carefully analyzes the key aspects related to how consumers make purchasing decisions, what factors influence their choice and how these processes can be used to optimize marketing strategies. The book covers a wide range of topics, ranging from the basics of economic theory to modern trends in consumer behavior. The authors consider important aspects such as the impact of social, cultural and psychological factors on consumer preferences. They also analyze how changes in the economic environment, such as crises or innovations, can affect consumer behavior. This makes the manual relevant and useful for both students and practitioners seeking to improve their knowledge of economics and marketing. The manual will be especially interesting for students studying in the field of Economics, as well as for those who study marketing and management. It is suitable for readers aged 18 years and older, including both beginners and experienced professionals who want to deepen their knowledge in this area. If you are interested in how consumer habits are formed and how they can be used to achieve success in business, this guide will be a real find for you. One of the key topics raised in the book is the analysis of consumer behavior in a rapidly changing market. The authors emphasize that in today's world, consumers are becoming more demanding and knowledgeable, and companies need to adapt to these changes in order to remain competitive. The book offers practical recommendations and strategies that will help businessmen and marketers better understand their target audience and effectively interact with it. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex economic concepts understandable even for those who are just beginning to get acquainted with this topic. Their approach to learning includes not only theoretical knowledge, but also practical tasks that will help readers consolidate the knowledge gained and put it into practice. This makes the manual not just a textbook, but a full-fledged tool for developing skills and competencies in the field of economics. The book "Economic behavior of consumers" can be recommended not only to students and teachers, but also to anyone interested in modern trends in economics and marketing. It will be an excellent addition to the library of any economist, marketer or entrepreneur who seeks constant learning and self-improvement. If you are looking for literature that will help you to better understand the mechanisms of consumer behavior, as well as learn how to apply this knowledge in your professional activities, this guide will be an indispensable source of information for you. Do not miss the opportunity to get acquainted with this fascinating and informative book, which will open up new horizons in the world of economics and marketing.