Strategic Marketing

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"Strategic marketing" is not just a book, but a real desktop encyclopedia for everyone who seeks to understand and master the art of marketing in the modern world. The author’s team, which gathered under one cover many leading experts in the field of marketing, offers readers an in-depth analysis of strategies, methods and tools that will help not only in developing effective marketing plans, but also in their successful implementation. The book covers a wide range of topics, ranging from the basics of strategic thinking to practical cases that illustrate how theoretical concepts are applied in practice. Readers will be able to get acquainted with such important aspects as market segmentation, brand positioning, development of a unique trading offer and analysis of the competitive environment. Each section is permeated with actual real-life examples, which makes the material accessible and understandable, even for those who are just starting their way in marketing. "Strategic marketing" will be of interest not only to professional marketers, but also to entrepreneurs, managers, students and anyone who wants to improve their knowledge in the field of business and marketing. This book will become an indispensable assistant for those who seek to develop their business, find new ways to attract customers and increase sales. If you want to learn how to think strategically and make informed decisions, this book is your reliable guide. The topics raised in "Strategic Marketing" cover not only theory but also practical aspects, making it particularly valuable in an ever-changing market. The authors discuss the importance of analyzing consumer behavior, the impact of digital technologies on marketing strategies and the need to adapt to new conditions. The book also focuses on the importance of sustainable development and social responsibility of business, which is especially relevant in the modern world. The style in which the book is written is clear and logical, which makes it easy to assimilate even the most complex concepts. The authors use live examples and illustrative illustrations, which makes reading not only useful, but also fascinating. This is not just a textbook, but a source of inspiration for anyone who wants to be one step ahead in the marketing world. If you are familiar with other works of authors, such as “100% Marketing” or “Branding: from idea to implementation”, then “Strategic Marketing” will be a logical continuation of your training. This book will not only expand your knowledge, but also help you look at marketing from a new angle, opening up the horizons of opportunities for you. Do not miss the chance to immerse yourself in the world of strategic marketing, which will change your idea of the business and help you reach new heights. Read “Strategic Marketing” and discover the secrets of successful companies that have managed to win the trust of customers and take a leading position in the market. This book is your key to success in the marketing world!
LF/30344344/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian