The book “Multimedia Technology . Part 1. Multimedia in the modern socio-cultural environment . Educational and Methodological Complex of Discipline" is a unique publication created by a team of authors, which immerses the reader in the world of multimedia technologies and their impact on modern society. This is not just a textbook, but a full-fledged methodological complex, which will become an indispensable assistant for students, teachers and anyone interested in the development of technology in the context of social culture. In the first part of the book, the authors consider how multimedia penetrates various spheres of life, from education to art, from business to entertainment. The reader will learn about how modern technologies change the way people perceive information and interact with each other. The book raises important questions about how multimedia shapes our perception of reality, what new opportunities open up for communication, and how it affects cultural practices. This book will be of interest to students and teachers studying such disciplines as media art, cultural studies, sociology and information technology. It will also attract the attention of professionals working in the field of media, advertising and marketing, as well as anyone who wants to understand more deeply how multimedia shapes modern society. The age category of readers varies from senior students of universities to young professionals seeking to expand their knowledge in the field of multimedia technologies. The topics discussed in the book cover a wide range of issues: from the history of the development of multimedia technologies to their application in various fields. The authors emphasize the importance of critical thinking in an age of information abundance and emphasize the need to understand the impact of multimedia on public opinion and individual perception. They also address the ethical aspects of using multimedia technologies, making the book particularly relevant in today's world, where information is increasingly accessible but also more manipulative. The style of the authors is clear and accessible, which allows the reader to easily absorb the material, even if he does not have deep knowledge in the field of multimedia. Each chapter contains practical tasks and questions for self-testing, which makes the book not only a theoretical source, but also a practical guide to the study of multimedia technologies. This allows readers not only to get acquainted with the material, but also to apply the knowledge gained in practice. "Multimedia Technology . Part 1" is the first part of a larger training complex to be continued in future editions. This creates intrigue and anticipation among readers who want to learn more about the development of multimedia technologies and their impact on various aspects of life. The book is an important contribution to educational literature and will become a reliable source of knowledge for all who seek to be aware of the latest trends in the field of multimedia. If you are looking for books on multimedia, social culture or information technology topics, this edition will be an excellent choice. Not only will it expand your knowledge, but it will also help you better understand how multimedia technologies shape our society and culture. Do not miss the opportunity to immerse yourself in the fascinating world of multimedia and discover new horizons!