Banking marketing: guidelines for practical exercises and independent work

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"Banking Marketing : methodical instructions for practical exercises and independent work" is a unique publication created by a team of authors, which will become an indispensable assistant for students, graduate students and anyone interested in modern approaches to bank marketing. This book is not just a manual, but a real find for those who seek to better understand the mechanisms of financial institutions and their marketing strategies. In a world where competition in the financial market is increasing every day, knowledge of the basics of banking marketing is becoming necessary for a successful career in this field. The book offers readers a structured approach to the study of the topic, covering both theoretical aspects and practical tasks that will help consolidate the knowledge gained. In it you will find many examples, cases and tasks that will allow you not only to learn the material, but also to apply it in practice. This book will be of interest not only to students of economic and financial specialties, but also to practitioners working in the field of banking services. If you want to learn how to properly position banking products, how to effectively conduct marketing research and what strategies to use to attract customers, then “Banking Marketing” will be a real guide for you. It is suitable for both beginners and those who already have experience, but want to update their knowledge and get acquainted with new trends in the field of marketing. The topics raised in the book cover a wide range of issues, from the basics of marketing and its role in the banking sector to the specifics of the development and promotion of banking products. The authors emphasize the importance of analyzing customer needs and adapting services to their needs, which is a key aspect of successful bank marketing. Modern tools and technologies, such as digital marketing, social networks and data analytics, are also considered, which are becoming increasingly relevant in the context of digitalization of financial services. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material understandable even for those who are just beginning to get acquainted with the topic. The book is written taking into account current trends and practical realities, which makes it especially valuable for readers seeking not only theoretical knowledge, but also real skills that can be applied in the work. If you are looking for a literature on banking marketing that combines theory and practice, then this publication will be an excellent choice for you. It will not only expand your knowledge, but also help you develop the critical thinking and analytical skills necessary for a successful career in the banking sector. Do not miss the opportunity to immerse yourself in the world of banking marketing with this book She will be your reliable assistant on the way to professional growth and a successful career in the dynamically developing financial sector. Read, learn and apply your knowledge in practice to become an expert in the field of bank marketing
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Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian