The book "Pricing", created by the team of authors, is an important and relevant work that immerses the reader in the world of complex mechanisms of formation of prices for goods and services. This work will become an indispensable assistant for entrepreneurs, students, researchers and anyone interested in economics and business. In an ever-changing market and global economic challenges, understanding pricing becomes not just a useful, but a vital skill. In "Pricing", the authors consider many aspects related to the process of determining prices. They analyze both traditional methods and modern approaches, including psychological aspects of consumer price perception. Readers will be able to learn about concepts such as price elasticity, pricing strategies, and how competition and market conditions affect the cost of goods. The book not only explains the theoretical foundations, but also offers practical recommendations, which makes it especially valuable for those who want to apply the knowledge gained in practice. This book will be interesting to a wide range of readers .. Students of economic and business specialties will find in it useful materials for their research and coursework. Entrepreneurs and managers will be able to use it as a practical guide to optimize their pricing strategies, and marketers to understand consumer behavior and develop effective advertising campaigns. Even ordinary consumers who are interested in how commodity prices are formed will find a lot of interesting and useful in the book. The topics raised in “Pricing” concern not only business, but also social responsibility. The authors discuss how companies’ pricing policies can influence society as a whole, raising issues of ethics and fairness. With the growing social responsibility of business, understanding how prices are set becomes important not only for companies, but also for consumers seeking to make informed choices. The style of the authors is characterized by accessibility and clarity of presentation, which makes the book easy to understand even for those who do not have deep knowledge in the field of economics. The team of authors includes experts with a variety of experience, which gives the book versatility and depth. Their previous works cover various aspects of economics and business, and in "Pricing" they have managed to combine their knowledge to create a holistic and informative work. If you are looking for books on the subject of pricing, pay attention to such works as "Price Strategy" by Philip Kotler or "How to set prices" by Jose Casares These books can complement your experience and deepen your understanding of the topic. In conclusion, “Pricing” is not just a book about prices . This is a fascinating and informative journey into the world of economics that will help you better understand how the market functions and how to make informed business decisions. If you want to master the art of pricing and learn how this knowledge can change your life or business, do not miss the opportunity to read this work It will become your reliable companion in the world of economics and business, opening up new horizons and opportunities.