Marketing in industries and fields of activity

Marketing in industries and fields of activity

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LF/289143324/R
Russian
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The book "Marketing in industries and spheres of activity", created by the team of authors, is a unique publication that immerses the reader in the multifaceted and dynamic world of marketing. This is not just a textbook, but a real encyclopedia of practical knowledge and strategies that will help both novice specialists and experienced professionals understand the intricacies of marketing in various industries. This book examines key aspects of marketing, ranging from basics to specific approaches applicable in areas such as IT, healthcare, finance, education and many others. Each section of the book is dedicated to a separate industry, which allows the reader to see how marketing strategies adapt to the unique conditions and needs of each of them. This makes the publication especially valuable for those who want to get an idea of how to effectively promote products and services in various contexts. The book will be of interest to a wide range of readers: from students studying marketing to entrepreneurs seeking to improve their skills in the field of promotion. It will also be suitable for professionals working in related fields such as management, sales and PR. If you are looking for a practical guide to help you understand how to put theoretical knowledge into practice, then this publication will be your faithful assistant. One of the key topics addressed in the book is the importance of understanding the target audience. The authors emphasize that successful marketing is impossible without an in-depth analysis of customer needs and preferences. In this context, they offer various tools and techniques that will help identify and segment the target audience, as well as adapt marketing strategies to its unique characteristics. In addition, the book touches on such important aspects as the use of digital technologies in marketing, brand creation and reputation management. With the rapid development of Internet technologies and social media, these topics are becoming especially relevant. The authors share practical examples of successful cases, which makes the material more accessible and understandable. The style of presentation of the authors is clear and logical. They aim to make complex concepts understandable, which is especially important for readers who do not have in-depth knowledge of marketing. The book is replete with visual illustrations, graphs and tables, which helps to better absorb the material and apply it in practice. If you are interested in such works as "Marketing 4. 0" by Philip Kotler or "Content Marketing" by Joe Pulizzi, then "Marketing in Industries and Areas of Activity" will be a great addition to your library This publication will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. In conclusion, the book “Marketing in industries and spheres of activity” is not just a collection of theoretical knowledge, but a practical guide that will help you become successful in the world of marketing. It opens doors to an exciting world of strategies and tools that can change your approach to promoting goods and services. Do not miss the opportunity to enrich your knowledge and skills by immersing yourself in this fascinating reading!
LF/289143324/R

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Marketing in industries and fields of activity

The book "Marketing in industries and spheres of activity", created by the team of authors, is a unique publication that immerses the reader in the multifaceted...

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