Marketing as a form of business

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"Marketing as a form of business" is a fascinating and in-depth study created by a team of authors, which opens up the world of marketing to the reader as an integral part of modern business. This book is intended for anyone interested in how to properly build communication with customers, develop promotion strategies and create unique offers in a competitive market. If you are an aspiring entrepreneur, marketer, student or just a person seeking to understand the intricacies of marketing, this work will become a real guide for you. The book explores key aspects of marketing, ranging from basics to more complex concepts. The authors share their knowledge on how to properly analyze the target audience, identify its needs and form proposals that will be really in demand. Each chapter immerses the reader in a fascinating world of marketing strategies, tactics, and tools that help companies succeed. You will learn about how important emotions are in consumer decision-making and how to properly use this aspect to create effective advertising campaigns. One of the main topics of the book is the integration of marketing into business processes. The authors emphasize that marketing is not just a department that deals with advertising, but a whole philosophy that permeates all aspects of the business. It is an approach that requires entrepreneurs not only to be creative, but also to think analytically. The book offers many examples of successful companies that were able to build their strategy in this way, and shows how it allows them to stay afloat in conditions of fierce competition. “Marketing as a form of business” will be of interest to a wide range of readers Students and young professionals will find in it useful tips and practical recommendations that will help them in the future. Experienced entrepreneurs will be able to update their knowledge and look at familiar things from a new perspective In addition, the book will be useful to those working in related fields such as sales, PR, and project management. The topics raised in the book are relevant and important in today's world, where technology and consumer preferences are changing at an incredible rate. The authors focus on the importance of adapting to new conditions, on how digitalization and social networks affect marketing strategies. They share examples of successful cases that illustrate how companies can use new technologies to achieve their goals. The style of writing of the authors is characterized by accessibility and clarity, which makes the book easy to understand . They use many examples from real practice, which allows the reader not only to understand the theory, but also to see how it is applied in practice. This makes “Marketing as a Form of Business” not only an educational tool, but also an inspirational source of ideas for anyone who wants to grow their business. If you’re looking for marketing books similar to Marketing as a Form of Business, you may like such works as Philip Kotler’s Marketing 100% or Dan Kennedy’s Secrets to Successful Marketing. These books also offer valuable ideas and strategies to help you in your business. In conclusion, “Marketing as a Form of Business” is not just a book about marketing. It's a whole world of possibilities waiting to be explored. It inspires action, encourages reflection and helps to understand how to properly build a business in the modern market. Don’t miss the chance to learn more about how marketing can change your life and business!
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Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian