The book “Pricing in Marketing . Marketing Price Management”, written by a team of authors, is a fascinating and in-depth study of one of the most important, but often underestimated topics in the business world - pricing. This work will become a real guide for anyone interested in marketing, economics and management, as well as for entrepreneurs seeking to optimize their pricing strategy. In today's world, where competition in the market is becoming more fierce, proper pricing can be a key factor in determining the success or failure of a business. The authors of the book offer readers a unique look at how price affects the perception of the product, its demand and, ultimately, the company's profits. They reveal many aspects related to the formation of pricing policy, from market analysis to psychological factors affecting purchasing behavior. The book will be of interest to a wide range of readers: from students and young professionals studying the basics of marketing, to experienced managers and entrepreneurs who want to deepen their knowledge in the field of price management. It is also suitable for those who work in the field of sales, advertising and business analysis. The age category of readers is not limited, since the topics considered in the book are relevant for anyone who wants to understand how to correctly set prices for goods and services. One of the key topics raised in the book is the impact of price strategy on a company's competitiveness. The authors examine in detail various approaches to pricing, including an “affordable luxury” strategy, dynamic pricing, and price discrimination. Each of these approaches is illustrated by real examples from practice, which makes the material more understandable and applicable to real situations. The book also touches on important aspects related to consumer psychology. How does price affect the perception of product quality? Why some customers are willing to pay more for the brand, while others are only looking for the lowest prices? These and many other questions become the subject of in-depth analysis, This allows the reader to better understand the mechanisms. Conducted by Buyers. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex concepts easy to perceive. There are many graphs, tables, and illustrations in the book that help visualize information and make reading more engaging. This is not just a textbook, but a real encyclopedia of knowledge, which can become a desktop book for anyone who wants to understand the intricacies of pricing. If you are looking for literature that will help you master the art of pricing, then “Pricing in Marketing . Marketing price management" will be an excellent choice. This book will not only enrich your knowledge, but also give practical tools that can be applied in real life. It will be useful to those who study topics such as “marketing strategy”, “price management” and “consumer psychology” In conclusion, it is worth noting that the work of the team of authors is not just a book about pricing, but a full-fledged tool for the formation of a successful pricing policy. By reading it, you will not only gain theoretical knowledge, but also learn to apply them in practice, which will certainly help you in your professional activities. Do not miss the opportunity to immerse yourself in the world of marketing and discover new horizons in price management!