The book "Methods of data analysis in social psychology", created by the team of authors, is a unique and valuable resource for all who are interested in the in-depth study of human behavior, social interactions and psychology in general. This work will become an indispensable assistant for both undergraduate and graduate students, and for practicing psychologists and sociologists seeking to expand their knowledge in the field of quantitative and qualitative research methods. The book discusses in detail the different approaches to data analysis used in social psychology. The authors focus on how to properly collect, process, and interpret data to get reliable results. The reader will be able to learn about methods such as regression analysis, factor analysis, content analysis and many others that help researchers identify patterns and relationships in social phenomena. Each method is illustrated with practical examples, which makes the material accessible and understandable. The book will be especially interesting for those who are fond of psychology, sociology, marketing and other related disciplines. Students studying these areas will find here useful tips and recommendations that will help them in writing term papers and diploma papers . Practitioners will be able to use the knowledge gained to improve their research and practice, as well as to develop more effective social programs and interventions. The topics raised in the book cover a wide range of issues, such as the impact of social factors on the behavior of individuals, mechanisms for the formation of group norms and stereotypes, and ways to measure social perception. The authors emphasize the importance of a scientific approach in the study of these topics, which makes the book especially relevant in light of the current challenges faced by society. In a rapidly changing world, where social relationships and interactions are becoming increasingly complex, knowledge of data analysis techniques becomes not just useful, but necessary. The style of the authors is clear and accessible, which allows the reader to easily assimilate even the most complex concepts. Each section of the book is written taking into account the interests and needs of the target audience, which makes reading fascinating and informative. In addition, the team of authors includes recognized experts in the field of social psychology, which adds additional value to the material. If you’re looking for books like Methods for Data Analysis in Social Psychology, you should pay attention to works like David Myers’ Social Psychology or Edward De Bono’s Social Phenomena Research. These works will also help you better understand how human society functions and what methods are used to study it. In conclusion, “Methods of Data Analysis in Social Psychology” is not just a textbook, but a real find for anyone who wants to understand more deeply how social mechanisms work and how scientific methods can be used to analyze data. This book will be your reliable companion in the world of social psychology, opening up new horizons and opportunities for research. Do not miss the chance to enrich your knowledge and skills by immersing yourself in the fascinating world of data analysis!