The book “Strategic Marketing”, written by a team of authors, is a deep and multifaceted study that will become an indispensable tool for anyone interested in modern approaches to marketing. This work covers a wide range of topics, ranging from the basics of strategic planning to innovative methods of promoting products in the market. It will be especially useful for both professional marketers and students studying this dynamic and constantly evolving field. From the first pages, the reader plunges into the world of strategic thinking, where each chapter reveals new aspects of marketing, allowing you to understand how to correctly formulate and implement strategies that will help companies not only survive, but also thrive in the face of fierce competition. The authors emphasize the importance of market analysis, understanding the needs of the target audience and developing unique proposals that can distinguish the product from a variety of analogues. The book will be of interest to a wide range of readers: from students and young professionals seeking to master the basics of marketing, to experienced professionals who want to update their knowledge and get acquainted with the latest trends in strategic marketing. If you work in the field of business, management, advertising or PR, this publication will be a valuable source of information and inspiration for you. The topics raised in “Strategic Marketing” cover not only theoretical aspects, but also practical examples of successful strategies used by leading companies. The authors share their observations on how approaches to marketing have changed in the era of digitalization, when social networks and online platforms become the main channels of communication with consumers. The reader will be able to learn about how important it is to adapt their strategies to the rapidly changing market conditions and how to use data to make informed decisions. The book stands out for its distinctive style, which combines academic rigor and practical accessibility. The authors use many examples from real life, which makes the material more understandable and applicable. Comparing "Strategic Marketing" with other well-known works in the field, such as "Marketing 4. Philip Kotler, or “Positioning” by Al Rice and Jack Trout, can be noted that this book offers a deeper immersion in strategic aspects, which makes it especially valuable for those who seek not just to follow trends, but to shape them. Do not miss the opportunity to get acquainted with this important work, which will help you not only to better understand marketing, but also to learn how to apply the knowledge gained in practice. Strategic Marketing will be your trusted assistant in the business world, where every decision can be crucial. If you are looking for information on how to create an effective strategy, attract and retain customers, as well as how to adapt to changes in the market, this publication should definitely take a place on your shelf.