Marketing Wars
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You hold in your hands one of the world's most brilliant marketing textbooks. A light, informative, unusually practical book . Almost from the first day of publication (in 1986) ) it has become a desktop tool for hundreds of thousands of professionals worldwide. In developed countries today it is impossible to find a marketing specialist, company manager or manager who would not study this book, as well as not to find a serious book on marketing, in which the authors did not refer to the “Marketing wars” Surprisingly, this book, which has already become classic in dozens of countries in the world, is published in Russian for the first time. Well, better late than never. It has not lost its relevance to this day....
LF/51090061/R
Data sheet
- Name of the Author
- Эл Райс
- Language
- Russian
- Series
- Деловой бестселлер
- ISBN
- 9785947238662
- Release date
- 2004
4 books by the same author:
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You hold in your hands one of the world's most brilliant marketing textbooks. A light, informative, unusually practical book . Almost from the first day of publ...