Ch. 2 Management in book distribution [Electronic resource] : [training manual]

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The book . 2 Management in book distribution [Electronic resource]: [training]. manual]", created by a team of authors, is a unique resource for all who are interested in the world of book publishing and distribution. This tutorial will be an indispensable assistant both for students studying management and marketing in the field of culture, and for practitioners seeking to improve their skills and deepen knowledge of current trends in book distribution. The second volume of this series is devoted to key aspects of book distribution management. It covers a wide range of topics, including strategic planning, organization of distribution processes, and marketing approaches that can be applied in this area. The authors share not only theoretical knowledge, but also practical recommendations, which makes the material accessible and understandable to the reader. You will be able to learn about how to effectively manage processes in book publishing, what tools to use for market analysis, and how to adapt to rapidly changing conditions. This book will be interesting not only for students and teachers, but also for everyone who works in the field of book distribution, from bookstore owners to sales managers. If you are passionate about literature, want to understand how the business of books works, or seek to develop your management skills, then this guide will be a real find for you. It will help you not only to master the basics of management, but also to delve into the specifics of working with books, which is especially important in the modern market. The topics raised in the book are very relevant. In the context of digitalization and rapid development of technologies, book distribution faces new challenges. The authors analyze how the usual sales models change and what new formats are becoming popular. You will learn about the importance of creating unique content, how to position books in the market and how to use social networks to promote . The book also touches on ethics in business, which makes it especially valuable for those who want not only to earn money, but also to do it honestly and responsibly. The style of the authors is distinguished by clarity and accessibility of the presentation, which makes it easy to perceive even the most complex concepts. They use examples from real practice, which makes the material more lively and visual. If you are familiar with other works of the team, such as “Basics of marketing in book publishing” or “Innovation in book distribution”, then you will surely appreciate this volume for its depth and practical focus. The book [D.T.] .............................. Management in Book Distribution is not just a textbook, but a whole guide to the world of books that will help you understand how this fascinating and multifaceted field works. If you are looking for material that will help you develop your skills in management and marketing, as well as give you the opportunity to look at book distribution from a new perspective, then this publication will become your reliable companion along the way. Do not miss the chance to discover new horizons in the world of literature and business!
LF/868615830/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- ISBN
- 9785788307220
- Release date
- 2018