Compiled in accordance with the curriculum and work program of the discipline "Internet advertising and PR" in the direction of undergraduate 42. 03. 01 "Advertising and Public Relations" . The practical foundations of advertising technologies and public relations on the Internet are set out, brief theoretical information on the studied sections of the course, assignments for practical works, questions for self-examination are given . The methodological comments emphasize the most important points that need to be paid attention to when self-study. For students of all forms of education in the direction of bachelor training 42. 03. 01 "Advertising and Public Relations" studying the discipline "Internet Advertising and PR" . Developed in accordance with the requirements of the Federal State Educational Standard of the bachelor's degree in the direction of 42. 03. 01 "Advertising and Public Relations" .