«Modern directions of marketing and management development: II International Scientific and Practical Conference (November 7, 2016 . )" is a collection that brings together the opinions and research of leading experts in the field of marketing and management. Edited by a team of authors, this book represents an important contribution to the understanding of current trends and challenges faced by professionals in these dynamically developing fields. The book covers a wide range of topics, ranging from innovative strategies for the promotion of goods and services, ending with the management of human resources in the context of globalization. Conference participants, whose work is collected in this collection, share their views on how new technologies and changes in consumer behavior affect marketing strategies and management approaches. This makes the book especially relevant for students, teachers, practitioners and anyone interested in the latest trends in business. Readers who are looking for information about modern methods and approaches in marketing and management will find in this book many useful ideas and practical recommendations. It will be of interest to both novice professionals and experienced professionals seeking to expand their knowledge and adapt to the rapidly changing market conditions. Students studying business, marketing and management will also find valuable materials for their research and projects here. Topics raised in the book range from market analysis and consumer behavior to the introduction of digital technologies and the development of effective business strategies. The authors discuss the impact of social media on marketing, the importance of branding and reputation management, as well as new approaches to project and team management. These issues are becoming especially relevant in the face of constant changes caused by technological progress and global economic trends. The style of presentation in the book is distinguished by scientific rigor, but at the same time it remains available to a wide audience. Each section is written taking into account the relevance and practical significance, which makes the material not only theoretically sound, but also practically applicable. The team of authors includes both recognized scientists and practitioners, which allows you to create a multifaceted and diverse view on the topics under discussion. If you are interested in marketing and management, want to be aware of the latest trends and methods, this book will become an indispensable source of knowledge for you. It will help you not only to better understand the current realities of the business, but also to prepare for future challenges. By reading Modern Directions of Marketing and Management, you will be able to look at familiar things from a new angle and perhaps find inspiration for your own ideas and projects. Do not miss the opportunity to get acquainted with the work of experts who shape the future of marketing and management This book is your guide to the world of modern business trends, which will help you stay one step ahead of competitors.