Marketing Research and Information System in the Service . Textbook” by Vasilyev E . A. and Grishanova I . About. is a unique and relevant publication, which will become an indispensable assistant for students, graduate students, as well as practitioners in the field of marketing and service This manual not only immerses the reader in the world of marketing research, but also offers a holistic view of their application in the service sector, which makes it especially valuable in today's market conditions. Vasiliev and Grishanov, with extensive experience in the field of marketing, offer the reader a deep understanding of how to properly collect, analyze and interpret data related to consumer preferences and behavior. The book covers a wide range of topics, ranging from the basics of marketing research to complex methods of information analysis. The authors share practical recommendations that will help not only in learning, but also in real practice, which makes this manual especially attractive for those who seek to apply theoretical knowledge in practice. Who can like this tutorial? First of all, it will be useful for students studying marketing, management and related disciplines. However, do not forget about practices: marketers, sales managers and customer service specialists will find in the book many useful ideas and tools to improve their work. If you are interested in how to effectively manage information in the service sector, how to conduct research that will help your business stand out from competitors, then this guide will become your reliable guide. The topics raised in the book cover key aspects of marketing in the service sector. The authors emphasize the importance of understanding consumer needs and preferences, as well as how to correctly interpret the data to make informed decisions. With the services market becoming increasingly competitive, the ability to conduct qualitative research and use the results to optimize business processes is becoming critical. The book offers the reader not only theoretical foundations, but also practical examples, which makes the study of the material more fascinating and accessible. The style of the authors is distinguished by clarity and logical presentation, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material more lively and relevant. Vasiliev and Grishanov are also known for their other work in marketing and management, and their experience, combined with deep knowledge, makes this manual a truly valuable contribution to the literature of marketing research. If you’re looking for books that are similar in subject matter, check out Philip Kotler’s Marketing Services or Daniel Burns’ Basics of Marketing Research. These works will also help you deepen your knowledge in the field of marketing and research, but the manual Vasilyev and Grishanov stands out for its practical focus and focus on the service sector. In conclusion, “Marketing Research and Information System in the Service . Training manual" is not just a book, but a real tool for the formation of professional skills in the field of marketing. It will help you not only understand the theory, but also learn to apply it in practice, which is the key to success in any field of activity. Do not miss the opportunity to enrich your knowledge and skills - this book will become your reliable companion on the way to professional growth.