The book "How to make advertising effective? 25 win-win ideas (2nd edition)" by Vasilyev E. A. is a real find for anyone who wants to master the art of advertising and draw attention to their business In today's market, where competition is growing every day, the ability to create an effective advertising campaign becomes not just desirable, but a necessary skill. This edition offers readers 25 proven ideas that will help make advertising not only noticeable, but also memorable. Vasilyev E . A. — an experienced marketer and consultant who has been working in the field of advertising for many years. His approach to creating advertising campaigns is based on in-depth research and practical experience, which makes his advice particularly valuable. In this book, the author shares not only theoretical foundations, but also practical recommendations that can be applied immediately. Each idea is illustrated with examples from real practice, which allows readers to better understand exactly how they can be implemented. The book will be of interest to a wide range of readers: from small and medium business owners to marketers and students studying advertising and PR. If you want to learn how to make your advertising more attractive and effective, this book will become your reliable assistant. It is suitable for both beginners and those who already have experience in the field of marketing, but want to refresh their knowledge and find new approaches. The topics raised in the book cover a wide range of aspects of advertising activities. Vasilyev discusses how to correctly identify the target audience, how to choose the most effective communication channels and how to create creative concepts that will stand out from competitors. It also addresses important issues related to the analysis of the results of advertising campaigns and the adjustment of the strategy depending on the data received. These topics are especially relevant in the digital age, when advertising is increasingly moving into the online space. The author's style is characterized by accessibility and clarity. He is able to explain complex things in simple language, which makes the book easy to understand. Reading "How to make advertising effective?", you will not only get a lot of useful information, but also be able to be inspired to create your own unique advertising solutions This edition is not just a collection of ideas, it is a kind of guide to the world of advertising, which will help you develop creativity and learn to think outside the box. If you are interested in books such as “100% Advertising” or “Creative approach to advertising”, then “How to make advertising effective?” will be a great addition to your library. This edition will not only enrich your knowledge, but also help you become more confident in your marketing abilities. Ultimately, Vasilyev’s book is not just a theoretical work, but a practical guide that can change your approach to advertising and help you achieve real results. Do not miss the opportunity to immerse yourself in the world of effective advertising with this book. It will be your faithful companion on the way to success, help you understand the intricacies of marketing and teach you how to create advertising campaigns that really work. Read, apply and watch your business grow!