Marketing in the restaurant business. Part 1. Training manual

Marketing in the restaurant business. Part 1. Training manual

book type
0 Review(s) 
LF/611840854/R
Russian
In stock
грн142.50
грн128.25 Save 10%

  Instant download 

after payment (24/7)

  Wide range of formats 

(for all gadgets)

  Full book 

(including for Apple and Android)

Marketing in the Restaurant Business . Part 1. The textbook, created by a team of authors, is a unique and relevant resource for everyone who is interested in the restaurant industry and seeks to master the intricacies of marketing in this dynamic sector. This manual will be an indispensable assistant for both students studying restaurant management and practitioners who want to improve their skills and improve the efficiency of their institutions. In today's world, the restaurant business faces many challenges: from fierce competition to changing consumer preferences. In this book, the authors deeply analyze how to properly position the restaurant, how to attract and retain customers, as well as how to create a unique offer that will distinguish the institution from others. The reader will have the opportunity to learn about modern trends in marketing, such as the use of social networks, the creation of a loyalty program and the introduction of innovative technologies. Who can like this guide? First of all, it will be useful for students and teachers studying in the field of hotel and restaurant business . However, practicing managers, restaurant owners and chefs will find a lot of valuable ideas and recommendations in the book. If you want to understand how to make your restaurant successful, how to attract more customers and increase their satisfaction, then this tutorial will be your reliable guide. The topics raised in the book cover a wide range of aspects of marketing: from the basics of branding to the analysis of the target audience. The authors consider in detail how important it is to understand the needs of customers and adapt their offers to their requests. They emphasize that successful marketing in the restaurant business is not limited to advertising, but includes the creation of a unique experience for guests, which will be remembered and inspire them to come back again and again. The style of writing the book is characterized by accessibility and practicality .. The authors use real examples and cases from restaurant practice, which allows readers to easily apply the knowledge gained in practice. They also offer various tools and techniques that will help in developing an effective marketing strategy. This makes the manual not only a theoretical, but also a practical guide that can be used in everyday work. If you are looking for books on restaurant business, marketing or management, then "Marketing in the restaurant business. Part 1" will be a great addition to your library. This guide will not only expand your knowledge, but also inspire new ideas for the development of your institution In a world where new trends and technologies are emerging every day, it’s important to stay one step ahead, and this book will help you do just that. Marketing in the Restaurant Business . Part 1. The textbook is not just a book, but a whole world of opportunities for those who want to succeed in the restaurant industry. Do not miss the chance to learn the secrets of successful marketing and put them into practice so that your restaurant becomes not only a profitable, but also a favorite place for guests.
LF/611840854/R

Data sheet

Name of the Author
Collective of authors
Language
Russian
ISBN
9785892898614

Reviews

Write your review

Marketing in the restaurant business. Part 1. Training manual

Marketing in the Restaurant Business . Part 1. The textbook, created by a team of authors, is a unique and relevant resource for everyone who is interested in t...

Write your review

13 books by the same author:

Products from this category: