The Theory and Practice of Public Relations by T. C. Akopov is a deep and comprehensive study that immerses the reader in the world of PR, revealing its multifaceted aspects and significance in modern society. Published by Yaroslavl State University, this work will be an indispensable tool for both students and practitioners in the field of public relations. On the pages of the book, the author masterfully combines theoretical foundations and practical examples, which allows the reader not only to understand what PR is, but also how to effectively apply this knowledge in real life. Akopov analyzes key concepts such as image, reputation, communication strategies, and crisis management. It shows how to build relationships with different audiences, whether customers, the media or the public at large. The book will be of particular interest to students of the faculties of journalism, sociology, marketing and management, as well as to anyone seeking to develop a career in the field of PR. It will be useful for both beginners and those who already have experience, but want to deepen their knowledge and skills. Readers interested in the topics of communication, media and public opinion will find in this book many valuable insights and recommendations. One of the key topics raised in the book is the role of public relations in shaping public opinion and the image of organizations. Akopov emphasizes that in conditions of information overload and high competition, it is important not only to create an attractive image, but also to maintain it throughout time. He shares examples of successful PR campaigns that have become iconic in history, and analyzes what mistakes should be avoided. The author's style is distinguished by clarity and accessibility, which makes complex concepts understandable even for those who are just beginning to get acquainted with this area. Akopov uses living examples from practice, which allows the reader to better assimilate the material and see how theoretical knowledge is applied in real-life situations. His approach to learning is based on the principles of interactivity and engagement, which makes reading not only cognitive, but also fascinating. In addition, the book examines current trends in PR, such as the use of social networks, the impact of digital technologies on communication and new approaches to interaction with the audience. Akopov emphasizes the importance of adapting strategies in a rapidly changing media landscape, which makes the book relevant for today. If you are looking for literature that will help you understand the intricacies of public relations, Public Relations Theory and Practice will be an excellent choice. This book will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. Hakopov is also known for his other work in communications and media, which has earned recognition among professionals and students. His research and publications contribute to the development of the theory and practice of PR in Russia, and this book is a vivid confirmation of this. Do not miss the opportunity to immerse yourself in the world of public relations, which opens up many opportunities and prospects for you.