The Psychology of Mass Communication by A. G. Smirnova is a fascinating and in-depth study that immerses the reader in the world of human-information interaction. Published by Yaroslavl State University, this work is not just a textbook, but a real encyclopedia of knowledge about how mass communications shape public opinion, affect the behavior and perception of people. In his book, Smirnov analyzes many aspects of mass communications, ranging from historical roots to modern trends in media. It looks at how different forms of communication from print media to social media influence our perception of reality and shape societal stereotypes. The author sets himself the task of explaining why certain messages become viral while others go unnoticed, and how the emotional context affects the perception of information. This book will be of interest to a wide range of readers: students studying journalism, sociology and psychology; professionals in the field of PR and marketing; as well as anyone interested in how information shapes our society. If you want to understand how media affects your life and the lives of others, the Psychology of Mass Communications will be a real discovery for you. The topics raised in the book are more relevant than ever. In an era of digital technology and a constant flow of information, understanding the mechanisms of mass communication is becoming necessary for everyone. Smirnov raises issues of mind manipulation, the role of media in shaping public opinion and even ethics in communications. He draws attention to how advertising, news and entertainment programs can not only inform, but also shape the values and attitudes of society. The author's style is distinguished by clarity and accessibility, which makes complex concepts understandable to a wide audience. Smirnov uses examples from real life, which allows the reader to easily associate theory with practice. His approach to the analysis of mass communications is based on an interdisciplinary approach, which makes the book especially valuable for those who want to get a comprehensive view of the subject. In addition, A. G. Smirnov is the author of other well-known works on psychology and communications, which confirms his status as an expert in this field. His research and publications have already gained recognition both among the scientific community and among practitioners. If you are looking for books similar to "The Psychology of Mass Communication", pay attention to the works of authors such as H. N. Mikhailov, “Sociology of mass communications”, or “The influence of the media on public opinion” from A. In. Sidorova . These works will also help you to better understand how the world of mass communications functions. In conclusion, the "Psychology of mass communications" A. G. Smirnova is a book that not only enriches knowledge, but also makes you think about how we perceive information and how it affects our behavior. This is a mandatory reading for anyone who wants to be not just a consumer of information, but also a conscious participant in the media space. Do not miss the opportunity to discover the world of mass communications from a new side!