Strategic analysis

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M. : Eksmo, 2006. — 288 s. — (Series: Higher Economic Education). — ISBN: 5-699-15042-0. The book imposes theoretical and practical aspects of the organization of strategic cost analysis in commercial organizations. The most modern methods and technologies of strategic analysis are revealed. The book is replete with practical examples, calculations, tables and diagrams, which meets the modern requirements of professional training. Each issue considered by the authors is not only educational in nature, but also orients students to make a variety of strategic management decisions. The training manual complies with the state standard of higher professional education and is intended for students and teachers of economic universities and faculties, and will also be useful for professional accountants, auditors, economists and managers. In this edition, taking into account foreign and domestic experience, an attempt is made to generalize the existing ideas about strategic analysis, to reveal its essence, main tasks, functions, methods and distinctive features. The Structural Tutorial consists of three sections and twelve chapters. The first section describes the sequence of strategic analysis, t. e. shows the role and place of strategic analysis and the information system of a commercial organization and its main methods The second section of the manual is devoted to the technology of strategic analysis in commercial organizations. Here are the methods of strategic analysis of the external and internal environment of the organization .. The third section of the tutorial reflects the technology of strategic decision-making in conditions of certainty, risk and uncertainty. Each chapter of the manual ends with questions for self-examination.
LF/351979129/R
Data sheet
- Name of the Author
- Керимов В.Э.
Хорин А.Н. - Language
- Russian