Ufa, UGATU, 2010. - 27s. Topics:Consumer Market and Buyer Behavior. Characteristics of consumers as buyers . The buying decision process in the consumer market. Corporate Market . Characteristics of Industrial Marketing . Classification of manufactured goods (TPN) and specificity of demand for them . The composition and role of the procurement center TPPProcess of buying TPPMotivation and characteristics of buyers TPPartizan marketing: non-standard ideas that bring profit . The essence of guerrilla marketing . Partisan marketing techniques. Modern marketing tools. Intramarketing. Benchmarking. Outsourcing Marketing . Branding