Training Manual . Topical issues of marketing management at industrial enterprises are considered. In particular, the role of marketing in activities aimed at the formation of competitive advantages of such companies ; is determined. described by the marketing management process; the applied methods for analysis of market opportunities, market segmentation, development of commodity, price, marketing policies and promotion campaigns. The training manual is intended for students of universities of various forms of education in the disciplines: "Marketing", "Industry enterprises: organization and strategy", "Enterprise Economics", "Organization of production at industry enterprises" in the specialty 05. 05. 01. 65 Vocational Training (Economics and Management). N. Novgorod: VGIPU, 2009. 143 s. Reviewers:Panov A. and . Doctor of Economics, Professor, Nizhny Novgorod State University of Architecture and Construction; Udalov F. E. Doctor of Economics, Professor, Nizhny Novgorod State University . N. and . Lobachevsky .