Managing the competitiveness of an industrial enterprise: quality aspects / Under science. Red. Dr. Econ. Science, prof. A. L. Denisova . Tambov: Tamb . gov. Tech. Un-ta, 2006. 120 s. Approaches to quality management of positioning of enterprises and organizations are considered, opening up the possibility of business transformation on new bases, guaranteeing liquidity, stability and competitiveness, as well as obtaining optimal profits and expanding the scope of market activity. It is recommended for students of the specialties "Economics and Management", "Marketing", "Commerce", "Organization Management", as well as managers, specialists of enterprises and organizations engaged in the development of theory, methodology and practice of general quality management .