Almetyevsk: Academy of Sciences of Social Technologies and Local Self-Government . Zakam branch, 2007. — 24 s. Scholarships for students. [DT The author's song as a cultural phenomenon arose after the Second World War, more precisely, during the "Khrushchev thaw". Why not earlier?What does a strange head mean, a screensaver at the beginning of the programs of the TV company "VID"?American cowboys are just shepherds. But why only American, and say, not Spanish or Russian shepherds have acquired such a great symbolic value for Western (and today not only for Western) civilization? Why are they talking about cowboy, and not about shepherd films? Charles Percy Snow, an English scholar and writer, gave a lecture at the University of Cambridge on "Two Cultures and a Scientific Revolution." What exactly is this lecture about? Why did the largest experts of our time call it “software”?In ancient Rome, as in ancient Greece, they paid only for physical labor. Mental labor, according to the ideas of the time, could not be evaluated by money. It was considered shameful to pay for it. What was the reward for this work and what was its name?