Advertising: art of the word
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Recommendations for drafters of advertising texts. - M. Published in Moscow State University, 1997. — 96 s. The manual introduces the principles of stylistically competent and effective construction of advertising, with the requirements for the composition, language and style of advertising texts, with the peculiarities of language impact. For media workers, advertising agents, drafters of advertising texts.
LF/158023829/R
Data sheet
- Name of the Author
- Кохтев Н.Н.
- Language
- Russian
2 books by the same author:
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Recommendations for drafters of advertising texts. - M. Published in Moscow State University, 1997. — 96 s. The manual introduces the principles of stylisticall...