Harvard Business Review, the world's leading business magazine We present a new issue of the series “HBR: 10 best articles” dedicated to the problems of strategic marketing . If you are unhappy with the results of your marketing department and want to improve the company's sales figures, this book is for you From hundreds of articles of the magazine devoted to strategic marketing, the editors of HBR selected the most useful and relevant to date. From them, you will learn what are the advantages of a customer-oriented strategy, how to maximize the effectiveness of customer attachment to the brand throughout their life, why it is so important to take into account the specifics of female psychology and, most importantly,: How to build the right brand strategy and stop throwing money away