European Hotel Marketing
Read a fragment
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
It is used in 76 schools of the EURODIP Association for the training of hotel staff in Europe within the framework of the "Hotel Management" program in order to unify education in the field of tourism and hotel industry. The concept of marketing in the service sector is considered. Marketing analysis in hotels and restaurants. Understand strategic marketing and its planning. Issued in conjunction with the manual "Human Resource Management in the European Hotel Business" (M.) : Finance and Statistics, 2002). For teachers and students of educational institutions training personnel in the field of tourism and hotel industry, managers and owners of hotels, tourism firms, other workers in the field of tourism and hospitality .
LF/898451863/R
Data sheet
- Name of the Author
- Author
- Language
- Russian
- ISBN
- 9785279024513
- Release date
- 2004
12 books by the same author:
Products from this category:
It is used in 76 schools of the EURODIP Association for the training of hotel staff in Europe within the framework of the "Hotel Management" program in order to...