Classical work on competitiveness analysis. How to achieve a competitive advantage in the modern market? According to the author, it goes to the company not accidentally, but as a result of hard work and coherence in all possible activities to create a product. On the example of specific companies, the book shows how to develop strategies for obtaining the main competitive advantages - minimizing costs and product differentiation, as well as effectively applying them in practice. The author encourages company executives to pay special attention to activities in related industries, proving that only in this way it is possible to keep the benefits long enough. The book is addressed to company managers, practice managers, research scientists, teachers and students of managerial universities and specialties .