Toyota's production system (lean manufacturing) is an unsurpassed technology for reducing production costs. However, the success of Toyota is determined not only by the perfection of production, but also by a perfectly debugged system for developing new products. Thanks to this system, Toyota can create more new models and do it faster than any other car company. The book will tell for the first time about how Toyota’s product development system works. Detailed methods are covered, such as the system of chief engineers, parallel design based on alternatives, the correct start of the development process, smooth process flow, strict standardization of design, process and professional skills of developers, etc. d. The book is aimed at managers and engineers, as well as students and teachers of economic and technical universities .