Social and political advertising: training manual
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Within the framework of the textbook, the basics of social and political advertising are considered: their essence, types, history, legal and psychological aspects, principles of creating advertising appeals. The textbook is designed for university students, primarily future management specialists, as well as students of other specialties ..
LF/915739865/R
Data sheet
- Name of the Author
- Вишневский
Н. Г.
Хорошкевич
Ю. Р. - Language
- Russian
- ISBN
- 9785829504090
- Release date
- 2015
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Within the framework of the textbook, the basics of social and political advertising are considered: their essence, types, history, legal and psychological aspe...