The book "Stimulation in socio-economic systems / Basic mathematical models" by D. A. Novikov is a unique study that combines elements of theory, practice and mathematical modeling. This work will be a real find for all those who are interested in economics, sociology and mathematics, as well as for those who seek a deeper understanding of the mechanisms that govern socio-economic systems. In his book, Novikov raises important questions about how different stimuli affect the behavior of individuals and groups within economic systems. It explores how mathematical models can help in the analysis and prediction of these processes, as well as in the development of effective management strategies. Readers will be able to learn about how various factors, such as financial incentives, social norms, and cultural contexts, interact with each other and shape economic behavior. The book will be of interest not only to undergraduate and graduate students studying economics and sociology, but also to practitioners working in the field of management, marketing and social policy .. It will also attract the attention of researchers seeking to use mathematical methods to analyze complex social phenomena. The age category of readers can range from high school students studying the basics of economics to professionals working in their respective fields. One of the key topics addressed in the book is the interaction between economic and social factors, which makes it especially relevant in the modern world, where social changes and economic processes are becoming increasingly interconnected. Novikov emphasizes the importance of understanding these interactions to develop effective policies and programs aimed at improving the quality of life of the population. The author's style is distinguished by clarity and logical presentation, which allows readers to easily assimilate complex concepts and ideas. D. A. Novikov is not only the author of this book, but also a specialist with extensive experience in mathematical modeling and analysis of socio-economic systems. His previous works have also been devoted to this topic, and they have gained recognition both in academia and among practitioners. The book "Stimulation in socio-economic systems" stands out among other works in its field due to its depth of analysis and practical orientation. It not only offers theoretical foundations, but also provides readers with the tools to put their knowledge into practice. This makes it especially valuable for those who seek not only to understand, but also to change the existing socio-economic realities. If you are looking for literature that will help you understand the complex mechanisms of social and economic interactions, then this book will be an excellent choice. It will not only expand your horizons, but also inspire new ideas and solutions. Do not miss the opportunity to immerse yourself in a world where mathematics and social sciences intersect, creating new opportunities for understanding and analysis.