The book "Fundamentals of Innovation Management" by A. G. Masters is a fascinating and in-depth study that immerses the reader in the world of modern approaches to innovation management. In the context of a rapidly changing market and technological breakthroughs, this work becomes an indispensable guide for all who seek to understand how to effectively introduce innovations in business processes. Author, A. G. Masters, known for his in-depth knowledge of management and economics. His previous works, such as “Change Management Strategies” and “Economy of Innovation”, have already won recognition among professionals and students. In the new book, he continues to develop his ideas, offering readers a unique perspective on innovation management based on practical experience and theoretical research. “Basics of innovation management” covers a wide range of topics, from the definition of innovation management to practical tools for its implementation. Masters examines how innovation can be a driving force for business, emphasizing the importance of creating a culture that fosters creativity and experimentation. He shares examples of successful companies that have been able to adapt to change and use innovation to achieve competitive advantage. The book will be especially interesting for students and graduate students studying management, entrepreneurs, as well as managers and specialists working in the development and implementation of new products and services. If you are at the stage of creating your own business or want to improve existing processes in the company, the “Basics of Innovation Management” will provide you with valuable ideas and practical recommendations. Topics raised in the book range from strategic planning to risk management, making it relevant to various business areas. The Masters focuses on the importance of an interdisciplinary approach that includes not only economic but also social, cultural and technological aspects. Readers will be able to see how innovation can affect all levels of an organization and how important it is to involve employees in the process of change. The author's style is clear and accessible. He skillfully combines theory with practical examples, which makes the material easy to perceive. Each chapter ends with useful conclusions and recommendations that will help readers apply the knowledge gained in practice. Masters are not afraid to raise difficult questions and invites readers to think about the future of business in the face of constant changes. If you are looking for management books that will help you understand the intricacies of innovation processes, “Basics of innovation management” is exactly what you need. This work will become a reliable assistant for everyone who seeks not only to follow modern trends, but also to shape them. Readers interested in topics such as project management, entrepreneurship, and strategic development will find many useful ideas and inspirations in this book. Do not miss the opportunity to get acquainted with this important and relevant work, which will help you become a more effective manager and leader in the world of innovation. “Fundamentals of Innovation Management” is not just a book, it is your key to success in the business of the future.