The book "Management in publishing" by B. G. Daineko is a unique and fascinating work that immerses the reader in the world of the publishing business from the point of view of management. In the face of rapid changes in the media industry, this book is becoming a desktop guide for those who want to understand how to effectively manage publishing projects, as well as adapt to the new challenges and opportunities that the digital era provides. Daineko, with extensive experience in the field of management and deep knowledge of the specifics of publishing, offers readers not only theoretical calculations, but also practical recommendations. It addresses key aspects such as planning, organizing, motivation and control in the publishing process. By reading this book, you will be able to understand how to properly build business processes, so that they are not only effective, but also flexible, able to adapt to changes in the market. Who can like this book? First of all, it will be of interest to students and graduate students studying management, journalism and publishing . It will also be useful for practitioners - editors, project managers, marketers and entrepreneurs working in the field of media. If you are looking to develop your management skills and want to learn how to apply them in the specifics of the publishing business, then “Management in Publishing” will be a real discovery for you. One of the key topics raised in the book is the impact of digital technologies on traditional publishing models. Daineko analyzes how the Internet and social networks have changed the ways of disseminating information and interacting with readers. It offers strategies that will help publishers not only survive, but thrive in a fiercely competitive environment. This is especially true for those who want to create their own publishing project or develop an existing one. The author’s style is characterized by accessibility and clarity of presentation, which makes complex concepts understandable even for readers who do not have deep knowledge in the field of management. Daineko uses many examples from real practice, which allows you to better assimilate the material and see how theoretical ideas are applied in practice. His previous work is also noteworthy, as it covers a wide range of topics related to management and organization, and can serve as an excellent addition to the "Management in Publishing". This book is not just a tutorial, but a real find for anyone who wants to understand the mechanisms of the publishing business more deeply. It opens new horizons for reflection and inspiration, encouraging the reader to think about the future of the media industry, how it will develop and what new opportunities will appear on the horizon. If you are looking for information on such requests as “publishing management”, “media management”, or “strategy for publishers”, “Management in publishing” will become an indispensable source of knowledge and ideas for you. Do not miss the opportunity to immerse yourself in a world where the art of words meets the art of management, and discover new ways to succeed in the publishing business.