The book "Imageology" by A. M. Kulakova is a fascinating and in-depth study that immerses the reader in the world of image, its formation and influence on public perception. In today's world, where information is distributed instantly, and images become important tools of communication, understanding the image as a phenomenon becomes not just useful, but vital. A. M. Kulakov, known for his work in sociology and psychology, offers the reader a unique perspective on how image affects personal and professional relationships, brand perceptions, and even political processes. In his book, the author not only analyzes existing theories of image, but also offers practical recommendations for its creation and management. This makes Imageology relevant for marketing and PR professionals, as well as for a wide audience interested in self-presentation and personal branding. The book will be interesting to people of different ages and professions .. Students studying marketing and communication will find in it useful ideas and concepts that will help them in their studies and future careers. Professionals working in the field of advertising, PR and media will appreciate practical tips and examples of successful image strategies And for those who just want to better understand how public opinion is formed and how to manage their image, Imageology will be a real discovery. The topics raised in the book cover a wide range of issues, from the basics of imageology and its role in modern society to the analysis of successful cases and errors that can cost a lot. Kulakov considers how image affects the perception of a person or a company, how it can be used in politics and business, as well as how social networks and new media change the rules of the game. Special attention is paid to how to create a positive image and avoid negative stereotypes. Style A. M. Kulakov is distinguished by accessibility and clarity of presentation, which allows the reader to easily assimilate complex concepts. The author uses many examples from real life, which makes the material more lively and visual. His previous works, such as “The Psychology of Mass Communications” and “Sociology and Advertising”, have already established themselves as useful sources for studying the interaction of man and society. In Imageology, Kulakov continues to develop his ideas, emphasizing the importance of a personal brand in the modern information society. The book "Imageology" deserves attention not only because of its relevance, but also because of how it helps the reader to realize his own image and its impact on life. In conditions of constant competition in the labor market and in personal life, the ability to manage one's own image becomes not just a desirable, but a necessary skill. Readers interested in personal growth, self-development and effective communication will find many ideas and inspirations in this book. Thus, "Imageology" A. M. Kulakova is not just a book about how to create an image, it is an in-depth study that opens up new horizons for the reader to understand himself and the world around him. It will become an indispensable assistant for all who strive for success, want to stand out from the crowd and understand how the mechanism of perception in modern society works.