The book "Organization of the work of advertising and public relations departments in state and public organizations" by A. M. Kulakov is an indispensable work for all who are interested in effective methods of communication and promotion in the field of public administration and public initiatives. In today's world, where information spreads with incredible speed, the ability to competently manage public relations becomes not just desirable, but a necessary skill. Author, A. M. Kulakov is an experienced specialist in the field of PR and advertising, who has worked for many years in government agencies and public organizations. His in-depth knowledge and practical experience allow him to share with readers not only theoretical foundations, but also real examples from life, which makes the book especially valuable for practitioners. In his book, Kulakov examines in detail how to properly organize the work of advertising and PR departments so that they become effective tools in achieving the goals of state and public organizations. It emphasizes the importance of building a positive image, building trust with the audience and creating effective communication strategies. Readers will be able to learn about how to properly build interaction with various target groups, including the media, public organizations and citizens. The book will be of interest not only to professional PR specialists and marketers, but also to students studying communication, advertising and management. It will be a useful resource for managers and employees of public institutions, as well as for representatives of NGOs seeking to improve their skills in the field of public relations. The topics raised in the book cover a wide range of issues, from the basics of PR and advertising to specific strategies applicable in the context of state and public organizations. Kulakov discusses how important it is to adapt working methods depending on the characteristics of the target audience and current social trends. He emphasizes that successful advertising and PR cannot exist without a deep understanding of the needs and expectations of society. Kulakov's style is characterized by accessibility and clarity, which allows readers to easily absorb information and apply it in practice. He uses many examples and cases, which makes the material alive and exciting. The book is full of useful tips and recommendations that will help readers not only understand the theory, but also successfully implement it in their activities. If you are looking for literature[edit] which will help you understand the intricacies of organizing the work of PR departments , improve their skills or simply broaden their horizons in this area, “Organization of the work of advertising and public relations departments in state and public organizations” will be an excellent choice. This book will not only teach you the basics, but will also inspire new achievements in your professional activities. In conclusion, it is worth noting that the work of A. M. Kulakova is not just a textbook, but a whole guide to the world of PR and advertising, which will help you become a more confident and competent specialist in your field. Do not miss the chance to immerse yourself in the fascinating world of communications and discover new horizons!